The Wall Street Journal tries to understand what makes the web so
addictive, suggesting through studies done by neuroscientist Irving
Biederman that our attraction to the internet may be evolutionary.
ItBiederman goes on to
is something we seem hard-wired to do, says Dr. Biederman. When you
find new information, you get an opioid hit (the brain's
pleasure-enhancing neurotransmitters), and we are junkies for those.
You might call us 'infovores.' "
discuss how, like with food, we're hard-wired for scarcity, so we don't
have a good sense of limits in the face of an abundance of information.
This addiction, as most of us know firsthand, can be a real
productivity killer, which requires us to employ self-control when we
hit the web. So what do you think? Are you powerless to the web? Share
your thoughts in the comments.
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